Fashion
jewelry puts shine back on sales. |
Fashion jewelry is making a sparkling comeback.
Double-digit performance has
put the gleam back in accessory buyers' eyes as they look
forward to 2003. Results have been particularly strong for
specialty accessories retailers, who jumped on the trend this
spring and garnered the most stellar results. This renaissance
is in large part thanks to the continuation of bohemian, romantic
misses and juniors fashions. Billowing peasant tops and rustic
tiered skirts have inspired consumers to accessorize.Dominating
sales, an azure sea of turquoise jewelry has been flooding
the streets this past season. Western flair makes turquoise
a must-have accessory to the best-selling prairie blouses
and denim bottoms maintaining favor into 2003.
Renewed interest in funky jewelry couldn't be better news
for specialty accessories retailers. Dependent on the category,
they were hardest hit by its former stagnation.
The jewel of vertical accessories specialty, Claire's Stores,
found itself in decline into 2002 after years of consistently
positive comps. At first it seemed another casualty of the
economy, until sales started uptrending after the jewelry
resurgence. "Jewelry is probably the best category I
have right now," says Carol Norman, executive vice president
at The Icing by Claire's, Claire's Stores' retail division
aimed at customers age 16 to 26.
"Fashion
jewelry is up 25 percent, bigger than fine jewelry: It's a
top accessory category," says Carol Gatzke, director
of merchandising for silver and fashion jewelry at HSN. The
retailer is reintroducing Sarah Coventry jewelry to the market
under license, expanding its successful assortment of jewelry
brands, including Susan Lucci....You
can read more.
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